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SPOTIFY REGIONAL
Work
BRANDING
EDITORIAL
ANIMATION
Location
ITRANSNACIONAL
Year
2021
Client
SPOTIFY | REGIONAL MEXICANO
About
Discussions around user demographics, top-performing artists and communication whitespaces. A deep audience exploration of behaviors, consumption patterns and new key voices. Cultural & aesthetic perceptions shaping the new Mexican identity from the voice of leading game-changers in Regional music. Compending the most relevant research findings & testing creative routes.
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