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SPOTIFY REGIONAL

Work

BRANDING
EDITORIAL
ANIMATION

Location

ITRANSNACIONAL

Year

2021

Client

SPOTIFY | REGIONAL MEXICANO

About

Discussions around user demographics, top-performing artists and communication whitespaces. A deep audience exploration of behaviors, consumption patterns and new key voices. Cultural & aesthetic perceptions shaping the new Mexican identity from the voice of leading game-changers in Regional music. Compending the most relevant research findings & testing creative routes.

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